About Us
Decades of Expertise at Your Service
Hi! I’m Coach Justin.
With over 20 years of swim coaching experience, I’ve learned what works (and what doesn’t) when it comes to helping swimmers of all ages and skill levels reach their full potential.

Focus on What Matters
Focusing on the key 20% of swim techniques, training methods, and safety practices that yield the greatest results is the secret to mastering swimming quickly and effectively — without any frustration.

Simplify to Excel
Believe it or not, it’s hardly ever about adding more drills or techniques — it’s about simplifying and clarifying the fundamentals.

Achieve More with Less Effort
So if you’re ready to discover the simple and effective swim coaching strategies that will help you achieve more by doing less, let’s get started!